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Sample of a market research proposal Project Purple Research to prepare for Domestoil launch in the UK A research proposal May 2008 Prepared for: J.W. Farina Ltd Prepared by: Research for Success PO Box 205 HARROW HA1 1ZU Great Britain Contact: Nigel Bradley 498 A response to a brief from John Peterson 2. OBJECTIVES DESK RESEARCH 3.1 Purpose 3.
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The International Journal of Research in Marketing is an international, double-blind peer-reviewed journal for marketing academics and practitioners. Building on a great tradition of global marketing scholarship, IJRM aims to contribute substantially to the field of marketing research by providing a high-quality medium for the dissemination of new marketing knowledge and methods.
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Marketing Essay Topics Focus on Marketing Research Marketing research is a number-driven process aimed at identifying marketing opportunities and problems. Collection and analysis of both primary and secondary data is necessary to identify key problem areas in the marketing chain through techniques of sampling, problem definition, analysis and interpretation of data and through other methods.